Miami’s maturing millennial scene is attracting hotels brands that cater to the experience-focused traveler.
One of those brands, Radisson RED, breaks ground Thursday on its third U.S. hotel (the other two REDS are set for millennial favorites Minneapolis, which recently opened, and Portland). The 155-room hotel, which opens near Miami International Airport in fall 2018, caters to visitors that value the millennial mindset of capturing a local experience while on vacation.
The hotel, at 3401 NW 25 St., will do away with standard hotel constructs such as the front desk and desk in each room, swapping them instead for a mobile app with 24-hour check-in and check-out and a multi-purpose table in each room that could be equal parts work station and dinner table. The lobby, too, is set up as a “social hive” to invite interaction among guests.
Flexibility, local flair and color are at the center of the Radisson RED aesthetic.
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