Xu, who heads Century Development Group, is looking at branching out into the branded residences business with a planned Westin hotel at 137-61 Northern Boulevard in Flushing, Queens. The project, which sits on a site once occupied by GW Supermarket, will contain 250 hotel rooms.
Xu is considering folding the residential portion of the development, which includes 49 condo units, into the Westin Residences brand.
“We are contemplating branding the condos as Westin Residences. I don’t know if that’s going to make sense. We’re actually going to do a little market research. There’s nothing like that in the Flushing area yet,” Xu said during a speech at an Asian Real Estate Professional Association event last week.
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