From guest rooms to the tea sommelier, Lucky Dragon is designed form the ground up for Asian customers.
Lucky Dragon will be the Strip’s first new-from-the-ground-up casino since 2010 when it opens on December 3. It’s also the Strip’s first casino designed from scratch for Asian customers, with a particular eye on Chinese players. Fittingly, it’s financed largely from Asia through the U.S. government’s EB-5 program that offers U.S. residency to investors that pony up $500,000 for eligible projects. But unlike most casinos on the Strip looking for Asian customers, Lucky Dragon isn’t targeting visitors from Asia. Its primary market is Asians already living in North America.
With that business strategy, Lucky Dragon doesn’t need to make a big splash, it just has to ripple the right parts of the pool. In addition to the estimated 200,000 Asians living in the vicinity of Las Vegas, the resort focuses on residents of immigrant clusters. James Weidner, the son of former Las Vegas Sands President and Chief Operating Officer William Weidner, names a handful of target immigrant communities, the San Gabriel Valley in the Los Angeles area, Daly City south of San Francisco and Richmond in Vancouver.
Asian-American guests don’t face issues that can bedevil overseas visito
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