As senior marketing manager for two of the top shopping destinations on the Strip — Fashion Show mall and the Grand Canal Shoppes, both owned by General Growth Properties — Janet LaFevre strives to stay a step ahead of the pack when it comes to recognizing trends in Las Vegas’ visitor demographics.
On the international front, LaFevre takes her cues from China.
“Las Vegas is an evolving city, and we need to ensure we continue to meet the growing demands of our international customers — specifically the Chinese,” LaFevre said.
According to the Department of Commerce’s International Trade Administration, nearly 2.2 million Chinese visited the United States in 2014, an increase of 451 percent from 2007, as the Chinese inch toward becoming one of America’s leading overseas visitor segments.
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